With college football ticket prices soaring and expanded conferences leading to less exciting matchups, fans—students in particular—are more likely to watch games from home.
There’s no denying that college football is a hugely successful business enterprise, arguably the second-biggest, most popular sport in the U.S. right now (after pro football in the NFL). But there’s one glaring crack in the armor that college football conferences and storied college programs have been struggling with for years: Fewer and fewer fans are actually buying tickets and attending games in person.